Twixl analytics offer built-in, hassle-free reporting, giving you all the insights you need to explore app's usage trends. Easily track your app's performance across different periods, access detailed data, and export it for use in your favorite BI tools.
Twixl analytics consist of 5 major sections:
- Dashboard
- Behavior
- Insights
- Advanced
- Export
Below we will discover what kind of data is analyzed and what this means.
Go to Twixl platform > Menu > Analytics.
Dashboard
The Twixl Analytics Dashboard shows key figures for the past 30 days at a glance:
- Total views: total number of views (collection and content item views) via apps and the browser client.
- Sessions: total number of sessions via apps and browser client.
- Most used Twixl version: shows the Twixl Publisher version that generated most app sessions.
- Trends: number of views compared to the number of users per day.
Twixl analytics offer key information about the performance of your app (both via app(s) and via the browser client) over the past 30 days compared to the previous 30 days. Are the views and sessions consistent? Do you have as many visitors that viewed equal amounts of content per session? If you sent a push notification on a certain day, is this reflecting in the chart?
By clicking the 'more' icon (>) on top of each section, you will be directed to a page with more details.
Behavior
The Behavior page provides insight into how your users interact with the app. What content is the most popular? When do users normally check your app? How long do they spend using your app?
Note that you can select your date range by clicking on the date picker on top.
What are the main sections?
- Views show both collection and content item views so you can check if these numbers are in line with a previous period.
- The average behavior during an app session is shown in the app session sections.
- Finally you can verify which collections and content items were most popular.
For more in-depth information about all sections in Behavior as well as in the detail pages, check Analytics > Behavior.
Insights
While the Behavior page is more about human interaction, Insights depict more technical analytics like the most used OS to check the app, the device type, the Twixl version...
With these basics, you can determine which platform is most used for your app. Is this also what you were expecting? Is your app optimized for this type of platform? Do you want to attract a new market of users? What kind of actions can you plan to try and enter this market?
More information about the sections in Insights as well as the detail pages can be found in Analytics > Insights.
Advanced
In the advanced section, Twixl offers more details for those customers using entitlements, the search feature, the sharing feature and the geographical distribution.
Check Analytics > Advanced for all the details.
Export
In this section, you can extract reports in a csv-format.
Check Analytics > Export for more details.
Related content: