The Behavior page provides detailed insight in trends of the app usage over a selected period. You can easily change the period by clicking the date picker and selecting the date range. There are also several pre-defined periods (the last 30 days, 6 months or one year) you can select with just one click.
Go to Twixl platform > Menu > Analytics > Behavior.
The Behavior page highlights how your users interact with your app via these sections:
- Total views: total number of collection and content item views via the app in a selected period (compared to a previous period).
- Total traffic: Total amount of sessions and unique users in a selected period (compared to a previous period).
- Average views per session: Average numbers calculated by dividing the total number of collection and content item views over the total number of app sessions in a selected period (compared to a previous period).
- Average sessions: Average numbers calculated by dividing the total number of app sessions over the total number of users and the total number of app sessions over the total number of users in a selected period (compared to a previous period).
- Most popular collections: List of most viewed collections in a selected period.
- Most popular content items: List of most viewed content items in a selected period.
More details about app usage is available by clicking the 'more' icon (>) at the top of the different sections. This way one can go deeper into data variations within the selected period.
Related content:
- Go back to Twixl Analytics.
- Go forward to Analytics > Insights.