This analytics section provides information about the performance of some more advanced features like entitlements and keywords. Or maybe it is important for you to know the geographic distribution? All these data elements can be found in the Advanced tab.
Go to Twixl platform > Menu > Analytics > Advanced
By selecting the date range in the date picker on top, you can easily analyze what the most popular operating system and device was in a given period. We also compare it to a similar previous period so you can see the evolution in a snapshot.
- Opened Push Notifications: If you have sent out push notifications, you will find the number of Push Notifications that were opened in a selected period.
- Social Shares: If sharing is enabled, this analytics section indicates the number of items that were shared in a selected period.
- Entitlements: When you use one of the entitlement scenarios for (parts of) the app, entitlements will show the number of entitled versus unentitled users in a selected period.
- Most popular searched keywords: Lists the keywords that were most searched for if you use the search option in your app. This can help you to improve metadata keywords.
- Geographical overview: On a world map, where is your app used the most? The darker the color, the more users.
When '>' is mentioned at the top of a section, this means you can get more details about the app usage on the subject of that section.
Related content:
- Go back to Twixl Analytics.
- Go forward to Analytics > Export.