You are working hard to design your app and to create content for it. So it's logical that you want to know how your app is performing. Twixl Publisher has 3 ways to analyze app performance:
- Twixl Built-in Analytics
- Google Analytics
- Twixl API Analytics
Let's explore these below...
Twixl Built-in Analytics
Via Twixl platform > Menu > Analytics
Twixl Analytics offers all the basic insights you need to explore app usage trends. In just a few clicks, you can check human interaction, technical metrics and advanced features. The export function even allows you to download csv-files you can use in your BI tools. So the Twixl Analytics are a great way to start measuring your efforts or to report to decision makers.
More information about Twixl Built-in Analytics here.
Google Analytics
When you are already using Google Analytics to measure how your web site is doing, you can add the Twixl app performance data to your Google Analytics account to get an overall view of your digital efforts.
More information about how to configure Google Analytics for Twixl can be found here.
Twixl API Analytics
In certain environments, one needs specific reporting to be able to analyze how an app is doing or you need raw data to import in the BI tool your company uses to update the C-level. In that case, you can pull data events via API analytics. That way you can use the data the way you want to or need to have it in the most flexible way possible.
More information about Twixl API Analytics is available here.
Keep in mind that most reporting is about interpretation of figures and numbers. Events can be interpreted differently in distinct business environments.
Therefore, we advise to:
- Focus on trends instead of pure numbers: Check how your app is doing over time. What are successful events? Are percentages in line with general OS and device type usage?
- Don't compare numbers via different tools: As all data events are interpretations, different tools will use different interpretations. Thus comparing results are useless. Trends however should be comparable.