Learning & Support


Built-in reporting and analytics

Twixl Support Team Updated: - Created :

    The Twixl Distribution Platform offers built-in reporting and analytics for apps.

    1. App-level reports
    2. Advanced reports
    3. Issue-level reports (for issue-based apps) and Collection and content item reports (for article-based apps)
    4. Entitlements Users

    1. App-level reports

    • Daily downloads per app
    • Daily issue downloads per app (for issue-based apps)
    • Daily Content Item downloads per app (for article-based apps)
    • Daily Collection views (for article-based apps)
    • Daily Content Item views (for article-based apps)
    • Issue sessions (for issue-based apps)
    • App sessions (for article-based apps)
    • App size overview (for article-based apps)
    • Subscription purchases per app
    • Geographical distribution of downloads

    1.1. Daily downloads per app

    1.2. Issue downloads per app (issue-based)

    1.3. Daily Collection views (article-based)

    1.4. Daily Content Item views (article-based)

    1.5. Daily Content Item downloads (article-based)

    1.6. App Sessions (article-based)

    1.7. Issue sessions overview (issue-based)

    1.8. Issue session (by issue)

    1.9. App Size (article-based)


    This built-in report is an excellent tool to see how big your content is:

    • It will show a list of all the Collections, the biggest on top (in terms of file size)
    • If you click on a Collection, a list of all your Content Items will be visible. Again: the biggest on top (in terms of file size).

    1.10. Subscription purchases per app

    1.11. Geographical distribution of downloads (by country)

    2. Advanced app reports

    • Downloads by day of week
    • Issue downloads by device type (iPad/Android)
    • Devices percentage (iPad, iPad retina, Android)
    • OS percentages (iOS 6, 7.0, 7.1, Android 4.1, 4.3, etc.)
    • Platform percentages
    • Landscape vs. portrait percentages (if applicable)
    • App installs by app version
    • Publication size by device type
    • App installs: number of users that have opened the app at least once
    • App sessions: number of times that a publication has been opened on a device

    2.1. Downloads by day of week

    2.2. Issue downloads by device type (iPad/Android tablet/iPhone/Android phone)

    2.3. Devices percentage (iPad, iPad retina, Android) & OS percentages (iOS 6, 7.0, 7.1, Android 4.1, 4.3, etc.)

    3. Issue, Collection & Content Item reports

    • Articles visited by readers
    • Article pages visited by readers
    • Interactive content play count:
      • Slide shows accessed (if not autoplay)
      • Movies: number of playbacks started
      • Sounds: number of playbacks started
      • Image sequences: number of times triggered
      • Web links: number of times embedded web browser was loaded
      • Web overlays: number of times triggered

    3.1. Article Views (Issue-based)

    3.2. Top collection views (article-based)

    3.3. Top Content Item views  (article-based)

    4. Entitlements Users

    For the Entitlement Scenarios Users & Groups or Username & Password built-in analytics are also available. When you go to the list of groups or users, for each user / group, you will now see links to the content item views, collection views and application sessions. See screenshots


    Only available in article-based applications and for the built-in scenarios Users & Groups or Username & Password.


    The same information is also available via the Admin API v2.

    Content Item Views
    Collection Views
    Application Sessions

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